Although the KEI may be a considered a good guide for a keyword's competitiveness by many SEO professionals, we tend not to use this statistic as it comes with many inherent flaws. For one, it does not take into consideration, link popularity, PageRank, and a number of other "off-page" factors which contribute to high search engine ranking. Relying strictly on the KEI alone could greatly under or overestimate the competitiveness of a keyword. A much better and more accurate competition assessment tool is the Google "allinanchor, and "allintitle" commands.
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